PURA

Smart Fragrance for the Modern Home

Pura has transformed the way we fragrance our homes — and once you experience it, it's hard to imagine going back. Known for their innovative smart diffuser that connects to your phone and allows you to control scent intensity, scheduling, and fragrance switching from anywhere, Pura makes home fragrance as effortless as it is beautifully effective. Compatible with some of the most beloved fragrance brands in the world, Pura gives you the freedom to customize your home's scent experience entirely on your terms. Whether you're discovering Pura for the first time or adding to your collection of favorite scents, you'll find everything you need right here at Phina.

Pura Refill Vial - Winter White

Pura Refill Vial - Winter White

$21.00

Pura Car Refill
Pura Car Refill

Pura Car Refill

$16.00

Pura 4 Device
Pura 4 Device

Pura 4 Device

$58.00

Pura Car Device (Pro)
Pura Car Device (Pro)

Pura Car Device (Pro)

$58.00

Studio product photograph for Pura showcasing a Linens & Surf fragrance refill and box in a neutral studio featuring the Pura logo on seafoam green packaging with delicate white palm frond illustrations
Macro photograph of broken coconut pieces featuring textured brown husks, smooth white interior flesh, and thin wiry sprouts against a dark studio background

Pura Refill Vial - Linens & Surf

$15.00

Studio photograph by Unify Co and Pura of a Dew fragrance refill kit featuring a matte sage green box with elegant white typography and a translucent plastic vial with a white cap on a neutral cream background
Photograph of silver dollar eucalyptus leaves resting on a neutral grey surface featuring dusty sage-green circular foliage with delicate visible veins and slender reddish-brown stems

Pura Refill Vial - Dew

$17.00

Pura Refill Vial - Sleep Story (Calm)

Pura Refill Vial - Sleep Story (Calm)

$19.00

Commercial product photography by Illume and Pura of a Winter White car diffuser refill featuring a white box with delicate sage green botanical illustrations and a circular black scent cartridge with perforated vents against a neutral beige backdrop
Photograph of a Pura Smart Scent device held in a person's hands, featuring the Illume fragrance refill with its white circular label, vertical ventilation slits, and the embossed Pura logo against a neutral beige background

Pura Car Refill - Winter White (Illume)

$20.00

Studio photograph of Thymes Frasier Fir Pura Smart Scent car diffuser refill featuring the iconic brand tree logo, green fir needle illustrations, and a black circular scent pod on a neutral beige background
Photograph of a Pura Smart Scent fragrance vial held by hands against a neutral background featuring a matte black circular body, a moss green Thymes brand label, and vertical air vents

Pura Car Refill - Frasier Fir (Thymes)

$22.00

Product photograph by Capri Blue and Pura of a Volcano car diffuser refill and its cobalt blue packaging box featuring a circular black device with a bright blue rim and small air vents set against a minimalist neutral background
Photograph of a Pura x Capri Blue smart scent diffuser held in a person's hands, highlighting its matte black design, iconic blue Capri Blue label, and vertical scent vents

Pura Car Refill - Volcano (Capri Blue)

$21.00

Product photograph by Brooklyn Candle Studio and Pura of a Santorini car diffuser refill kit featuring a white box with black botanical fig illustrations and a circular black smart scent pod against a neutral beige studio background
Commercial photograph for Pura of a matte black Smart Scent fragrance refill held in hands featuring a white Brooklyn Candle Studio label and vertical slotted vents

Pura Car Refill - Santorini (Brooklyn Candle Studio)

$20.00

Pura Refill Vial - BFF
Pura Refill Vial - BFF

Pura Refill Vial - BFF

$20.00

Product photography by Pura of a Cozy Cashmere fragrance refill and its box featuring white botanical line drawings and earthy brown tones against a minimalist neutral backdrop with soft natural shadows

Pura Refill Vial - Cozy Cashmere

$15.00

Commercial product photograph by Illume and Pura featuring a Fresh Sea Salt fragrance refill bottle and its matching seafoam green box on a neutral tan background with minimalist black text and a white plastic dropper cap
Macro photograph of coarse white sea salt crystals in a container featuring translucent jagged facets, bright shimmering highlights, and a soft out-of-focus background

Pura Refill Vial - Fresh Sea Salt

$22.00

Pura Refill Vial - Salt
Pura Refill Vial - Salt

Pura Refill Vial - Salt

$17.00

Pura Refill Vial - Santorini
Pura Refill Vial - Santorini

Pura Refill Vial - Santorini

$20.00

Pura Refill Vial - Palm Beach
Pura Refill Vial - Palm Beach

Pura Refill Vial - Palm Beach

$22.00

Pura Refill Vial - Santal Vanilla
Pura Refill Vial - Santal Vanilla

Pura Refill Vial - Santal Vanilla

$19.00

Pura Mini Device
Pura Mini Device

Pura Mini Device

$40.00

Studio photograph of a Vitruvi Cloud Humidifier featuring a white vertical fluted texture, circular top vents, and a small glowing blue indicator light at the base against a minimalist background
Photograph by Anthropologie of a smart home fragrance diffuser on a wooden table with a hand lifting a white fluted cover to reveal White Amber Mandarin and Honeycrisp Oakwood scent refills

Pura Plus

$88.00